We started ET Naturals because everyday products shouldn’t force you to choose between effectiveness and peace of mind. Living with chronic pain and neurodiversity in our home made us rethink ingredients and simplify routines—so we built formulas that are gentle, straightforward, and actually work.
Like many families, we got tired of feeling “forced” to choose products loaded with harsh chemicals, dyes, and fillers. Living with fibromyalgia—and raising kids while navigating ADD/ADHD—made us especially mindful of what comes into our home, so “simple and gentle” isn’t a nice-to-have, it’s essential. That search for simpler options led our founder to a well-worn book of natural remedies and a lot of weekend experiments—eventually inspiring us to craft small-batch formulas at home and share what actually worked with others. We began making household staples and personal-care basics that kept our routines simple and our ingredient lists short. Friends started asking for refills, and before long ET Naturals was born so we could share those same everyday helpers with you.
Everyday essentials made from a short list of plant-forward ingredients. We started with Root Renewal, our lightweight scalp serum designed to support a healthier-looking scalp and reduce breakage. We’re carefully expanding into companion hair-care products that fit the same philosophy: simple, gentle, effective.