Our Story

ET Naturals began at home.

Why We Started Making Home Essentials

We didn’t set out to create laundry detergent.

We were just trying to solve a problem for our grandson.

He has extremely sensitive skin, and even products labeled “baby-safe” or “hypoallergenic” caused frequent irritation. We tried everything — including popular store-bought natural detergents and laundry sheets — but nothing consistently worked.

That experience was frustrating, heartbreaking, and eye-opening all at once. Watching him struggle made us realize how difficult it is to find products that are both gentle and effective — even in the natural space.

So Traci started making her own.

From One Formula to a Philosophy

By carefully selecting ingredients and removing anything unnecessary, Traci created a simple laundry detergent that worked better for our family. After switching, we noticed a meaningful difference in how his skin reacted to freshly washed clothes.

Encouraged by that experience, she kept refining.

Once the laundry detergent felt right, Traci began experimenting with a dishwasher formula — again focusing on clean ingredients and real performance. After multiple rounds of adjustment, the result surprised us: it cleaned better than the pods we had been using, without harsh scents or residue.

That process became the foundation of ET Naturals.

How We Create Our Products

Formulated. Used. Re-formulated. Adjusted.

All products are formulated, used, re-formulated, and adjusted until they work amazingly for us at home — before we ever offer them on our website.

• Developed in small batches
• Used consistently in real daily routines
• Refined until performance and simplicity align

Expanding Beyond the Home

As ET Naturals grew, that same approach carried naturally into personal care.

Root Renewal was created using this exact philosophy — a simple, dependable hair and scalp routine made from a short list of thoughtfully chosen ingredients.

Whether it’s hair and scalp care, laundry essentials, dishwasher products, or candles, every ET Naturals formula begins the same way — with real use, real feedback, and real refinement at home.

Our Philosophy

We believe the best products earn their place in your routine. ET Naturals focuses on purposeful ingredients, simple routines, and products made for real homes and real people.

What began as a way to help our grandson has grown into a line of natural essentials for everyday living — thoughtfully made, carefully tested, and shared with intention.

Individual experiences may vary. ET Naturals products are cosmetic and household products and are not intended to diagnose, treat, cure, or prevent any disease.